Goji berries, the delicate red berries traditionally grown in the Himalayan valleys of China, are probably more familiar to a western audience under their name of "wolfberries." A rising star in the health food industry, goji berries have long featured in traditional Chinese folk medicine (usually made into a tea), as well as being used to supplement Asian dishes as an ingredient or garnish. (…)
It has to tell you something when big companies start introducing products with gogi in them. Some of the companies are Snapple and Life Water just to name two. (…)
The goji berry has become very popular in the west over the past 6 years. It is mainly consumed in a dried berry form or in a juice form. (…)